Teachertainment Weekly Marketing Deck

1Google Overall Results

Conversions

6

Cost / Conv.

$31.38

Impressions

6,730

Cost

$188.29

Conversion Breakdown: 6 Purchases, 0 Add to Cart

2Google Campaign Results

Campaign	Status	Budget	Impr.	Int. Rate	Conv. Rate	Conv.	Cost/Conv.	Cost
Store \| PMax	Eligible	$10.00	2,027	2.81%	5.26%	3	$21.45	$64.36
Search \| Teachertainment	Eligible	$2.00	119	7.56%	22.22%	2	$7.69	$15.37
Dollar Special \| PMax	Eligible	$15.00	4,584	5.76%	0.38%	1	$108.56	$108.56
Search \| CUE 2026 \| Pal...	Deleted	$20.00	0	0%	0%	0	$0	$0
PMAX \| Parents	Paused	$2.00	0	0%	0%	0	$0	$0
PMAX \| Teachers	Paused	$2.00	0	0%	0%	0	$0	$0
Total			6,730			6	$31.38	$188.29

3Google Keyword Performance

Search Keyword	Impressions	Clicks	CTR	Conv.	Avg. CPC	Cost
math worksheets for elementary students	38	4	10.53%	2	$1.88	$7.50
printable math activities	24	3	12.50%	0	$1.81	$5.43
elementary teaching resources	20	1	5%	0	$1.43	$1.43
fun activities for learning	17	0	0%	0	$0	$0
1st grade math worksheets	14	0	0%	0	$0	$0
multiplication worksheets	3	1	33.33%	0	$1.01	$1.01
fun math worksheets	1	0	0%	0	$0	$0

4Meta Overall Results

Website Purchases

18

Website Leads

10

On-Facebook Leads

0

Amount Spent

$380.96

5Meta Campaign Results

Campaign	Impr.	CTR (All)	Landing Page Views	Purchases	Web Leads	On-FB Leads	Cost/On-FB Lead	Spent
Store \| Sales Campaign \| Parents	6,535	3.76%	161	16	8	0	null	$103.24
Blog/Songs Traffic Campaign	4,057	3.92%	110	0	0	0	null	$21.67
Store \| Sales Campaign \| Teachers	5,486	3.08%	102	2	1	0	null	$78.76
School Services \| Sales Campaign - [No exclusions]	880	0.68%	4	0	0	0	null	$6.32
Leads Campaign \| Parents	3,109	0.71%	3	0	0	0	null	$101.74
Leads Campaign \| Parents [Local]	2,064	1.65%	20	1	0	null	null	$69.23
Total	22,131		400	19	9	0		$380.96